Patron Bettina Wulff would be glad to needy children to pass on a portion of the entry fees Munich/Hannover, 07.06.2012: the first of eight start shooting of the German company race series has fallen today at 19:30 in Hanover. At the fourth edition of B2RUN Hanover went over 6,000 participants from 330 companies at the start and thus providing enthusiasm and a new record number of participants. Everything went on the command of Bettina Wulff, as the patron of the Foundation a CHANCE for children gave the starting signal for the kick-off event of the single national companies running series in Germany again. As in the last years, the AWD-arena opened its doors and gave the participants an impressive backdrop for the finish line and the ensuing celebration. Many fans took part in this, who already on the line loudly had cheered on their teams and round the evening together with their colleagues, from friends or relatives. Also the weather God has once again helped that the running craze in Hanover continues to is continuing apace was not only dry but also warm and sunny. Best conditions for a new record of participants at this year’s B2RUN Hanover. Total 330 athletic companies have contributed: the 6 completed over 6,000 lauffreudige members of the regional economy, the fastest ran mile with some remarkable times the distance in 19 minutes and 27 seconds.
Also the good purpose of course not too short came at all the positive mood. B2RUN has recruited, children as a parent, renowned Charitypartner Stiftung RTL we help since this season. As a regional partner a CHANCE for children benefit in Hanover the Foundation. Patron Bettina Wulff would be glad to pass on a portion of the entry fees to needy children. The largest team at the start was the company more than doubled their team strength VW commercial vehicles with over 800 runners in contrast to last year. And this growing enthusiasm with an invitation to the finals in Berlin as Fittest group”rewarded.
Also before and after the start for example some participants by Johnson Controls who creamed off the title of most original teams by audience vote and Flex its muscles in the truest sense of the word led to enthusiasm. An online vote among the most creative teams of all B2RUN sites will decide later whether Johnson Controls will be invited to the final in Berlin. B2RUN would like to thank all participants and contributors for the great atmosphere and looking forward already to next year hopefully again in sensational weather. The complete overview of all winners of the B2RUN Hannover, as well as more information, visit. About the B2RUN GmbH & co. KG B2RUN has managed to give a new face to the companies running: within three years the brand B2RUN was expanded into a unique corporate run series of German companies run Championship. Currently eight cities qualify companies for the great B2RUN final in Berlin and ran together money for needy projects.
Shortage in Germany the next generation assumes that increasingly many companies. Trigger of the discussion to the skill shortage is the economic structural change towards a service – and knowledge-based society, as well as the demographic development with a small and ageing population. After review of the Institut der deutschen Wirtschaft Koln (IW), personnel shortages reduce the value in the company and thus reduce overall economic growth. What do the German economy so to counteract this trend? According to a survey of German of industry and Commerce (DIHK) vacancies remain unfilled currently at 37 per cent of the 20 000 companies surveyed a few months. Achim Dercks, Deputy DIHK – CEO, explains that this corresponds to approximately 1.3 million jobs. According to the study of perspectives 2025 “of the federal employment agency the supply of qualified professionals in Germany to around 6.5 million people is due to the demographic development up to the year 2025 sink. Affected-oriented professions, as well as jobs in the health and social services are mainly technical. With the campaign “Make it in Germany” the Federal Government wishes to refer specifically highly skilled workers from abroad.
For this, another law was passed in September 2011 by the Bundestag aimed at improving the recognition of professional qualifications acquired abroad. “The Federal Government published together with the employers and trade unions in the summer last year the Joint Declaration to secure the skills base in Germany”. The Declaration promises an improvement of the framework conditions for employed women and work against the gender-specific pay and chance differences. Also, family-friendly working hours, a family-friendly work organisation and the expansion of child care should be improved. From an enterprise perspective, long-term strategies such as employer branding are increasingly gaining importance. This means all corporate strategic measures to the popular employer brand”lead, to Employees to advertise and to bind. Qualified and committed employees should be bound by a higher identification and the establishment of an emotional bond to the company in the long term. This gives the company competitive advantages, because money alone decides when choosing a company.
A positive working climate, interesting tasks, the corporate image, training and career opportunities, flexible working hours, but also a balanced work-life balance and the trust of the employer are decisive criteria. Employee retention is successful, turnover rates can be reduced by up to 50 percent. This leads to a cost reduction in human resources and prevents that leave employees with much expertise and experience to the competition. An increased employee loyalty and work motivation sustainably improve the quality of the work and the overall results. Also at the customer be positive conclusions on the corporate image, as executives and employees even become Ambassadors of the brand”. The sustained action of the economy via an acute shortage is relativized although various statistics, the time still works for young workers and workers. Top employer awards are becoming increasingly popular. Companies increasingly advertise corporate fringe benefits, flexible working time models and outstanding career opportunities. In addition is also the reconciliation of family and profession increasingly in the focus of the company. So is the motto: professionals attract and bind!