"Advertising – the motor trade!", With this expression, no one will argue. But whether all the ads as good as it seems at first sight? Internet advertising is the most powerful, but at the same time, and the most efficient engine. And this can lead convincing arguments. First, the speed to run any advertising on the Internet is much higher than in the offline media, and at the same time, allows us to talk about a product or service as much information, while TV and radio We restrict the advertising time, and prints the number of characters in the ad. Hear other arguments on the topic with Newcastle University. For example, carrying out site promotion in search engines, we move at once all our product line and significantly save on the amount provided by advertising. Just imagine how much we would have to pay, spend, we campaign all of our products in the traditional media? Second, online advertising more targeted. Information can bring to a narrow target audience, if necessary.
This also applies to advertising on thematic online resources, and to the service as the promotion of the site because the site can move on demand, aimed at specific target audiences. Third, Internet advertising is available 24 hours a day, anywhere in the world. But we can regulate our advertising impressions in time and "space" (Regional target), if required. Fourth, we can quickly change the information in promotional materials, even if the advertising campaign on the Internet is already running. Calculate how much money will need to re-take commercials for TV and how much it will take time? Online advertising easy to manage, given the reaction of users to it. Fifth, the most important argument in favor of Internet marketing in the current economic environment – promoting the site or complex Online advertising is cheaper than advertising in offline media, and the return is much higher. The portfolio of any advertising campaign is sure to be promoting the site, or other types of internet marketing!