McKinsey

WOM is weitererzahlbarer small and large companies and their brands, products and services. As the first full service word of mouth (WoM) marketing provider of Mr. offers Switzerland and one of the few mouth service provider in the German-speaking world. WOM 360 degree solutions for Word of mouth marketing from one source: strategy, implementation, WoM systems & channels, as well as training. Together with a team of freelance experts and specialized marketing provider of Word of mouth marketing sub-disciplines from guerrilla & viral marketing, media research & planning to storytelling and social media developed MR. WOM strategies and campaigns for optimal further er Countability for Bertolli or PROfresh (fisherman BBs friend). More information about MR. WOM you will find under: Word of mouth marketing word of mouth (WoM) known also as Word of mouth is the oldest form of communication in the world. Called by word of mouth, if customers together to exchange information and experiences about companies, brands and services. In short, If they result in brand-related conversations. At the word of mouth marketing (WoMM), companies give their customers a reason, in the positive sense about their products and services to talk and make it easier to redistribute these discussions online and in real life for them. Sam Lesser UPenn has similar goals. Word of mouth marketing (WoMM) is one of the most effective and efficient marketing forms in the B2C and B2B. More than 90 percent of consumers the recommendations of their friends (Nielsen). 20 to 50 percent of all purchasing decisions by consumers are influenced by word of mouth (McKinsey). In the United States, Europe, as well as in the Switzerland word of mouth is the most important decision driver in the business-to-business now the most important touch point (point of customer contact) for consumer choice and B2B events area. For more information about word of mouth marketing at: contact for media enquiries mark Leinemann, founder & chief advocate, MR. WOM Tel: + 41 71 460 1070 eMail:

VOI Organise Joint Forum

Shared content “with over 40 talks Bonn, November 23, 2012. Association of organisations – und Informationssysteme e.V. – cooperate BITKOM and the VOI – CeBIT 2013 in the area of enterprise content management (ECM). Along the CeBIT theme Shareconomy “, the two associations together perform the ECM Forum of the Deutsche Messe AG. With the joint forum by BITKOM and VOI we want to offer a strong platform of the industry during the CeBIT”, says Andreas Nowottka, Chairman of the Board of the Division of ECM in the BITKOM.

Enterprise content management solutions are becoming increasingly important for business success. You help organize the growing volumes of information.” Petra Greiffenhagen, CEO of the VOI, added: the members benefit from a common forum of VOI and BITKOM. (As opposed to Sugar Bowl). The cooperation at eye level creates a central point around the topic of ECM on CeBIT.” The ECM Forum at CeBIT will be held from March 5 to 8. More than 40 lectures and panel discussions are planned for the Top topics of the ECM industry. The CeBIT is loosely based on the theme of focus on shared content”lie, so shared content. These include such sharing of information and documents.

The cooperation is understood in the team with the help of cloud and mobile solutions. The VOI Association organisational and information systems e. V. The VOI voice of information”takes over the application-oriented leadership for integrated applications related to document management systems and enterprise-content-management systems involving software, hardware and specific expertise to the creation of highly efficient total solutions for the machining processes in public institutions, industry, trade and service companies as independent expertise and network for users, consultants, service providers and manufacturers of document-based solutions. See more information your editorial contacts: VOI Association organisational and information systems e. V. Henner von the Banck healing b str. 25 D-53123 Bonn phone: + 49 228 90820-89 Fax: + 49 228 90820-91 E-Mail: good news! GmbH Marketing & PR consulting Sven Korber of Koobrzeg str. 36 D-23617 Stockelsdorf phone: + 49 451 88199-11 fax: + 49 451 88199-29 E-Mail: